Overview of Informatica Customer 360i

Would you like to know more about what is Informatica Customer 360i? Are you also interested in knowing what are capabilities of the Informatica Customer 360i application? If so, then refer this article. This article also provides highlights on the underlying architecture of Informatica Customer 360i .

What is Informatica Customer 360i 

Informatica acquired AllSight company which is Artificial Intelligence enabled customer insight company on Feb 28, 2019. AllSight Inc a startup had a product named AllSight Intelligent 360. After-acquired by Informatica it called now as Informatica Customer 360 Insight (Customer 360i). It is powered by CLAIRE engine (Cloud-scale AI-powered Real-time Engine). CLAIRE uses artificial intelligence (AI) and machine-learning techniques powered by enterprise-wide data and metadata. It helps to significantly boost the productivity of all managers and users of data across the organization.

Capabilities of Informatica Customer 360i

1. It connects data of any type
2. It has capabilities to manage billions of records across all data sources
3. The customer data linkages can be easily resolved
4. With the help of Customer 360i, we can create relationships using advanced machine learning algorithms
5. Using Natural Language Processing we can provide additional customer attributes from unstructured data.
6. The relationships, households and complex B2B hierarchies using a graph data store can be easily visualized with product
7. It has capabilities to present multiple perspectives of the customer based on unique users and use case context

The architecture of Informatica Customer 360i

1. Customer 360 Insights is built on a big data technology stack.
2. The technologies used are Spark, Apache Hadoop, In-memory data stores, Graph, Columnar.
3. Data scientists can use R and Python languages with Informatica Customer 360i for flexibility.
4. It uses the microservices architecture to achieve scalability for deployment and redeployment of functionality
5. It also uses the SaaS deployment model which helps to simplify as well as accelerates implementation.

Use of Informatica Customer 360i

1. Informatica Customer 360i can be used for customer engagement
2. It works on structured and unstructured data sources
3. It will help enterprises to create the relationship between master, transaction, interaction, and reference data
4. These relationships will help to discover rich, personalized behavioral insights.

5. These insights can be used across the enterprise to connect customer interactions in real time and ensure the delivery of the next best action.
6. This new solution automates and simplifies profile and relationship unification
7. It also scales AI across transactions and interactions in the business data.

Customer Intelegence evolution

Application Centric
 1. Fix data quality
 2. De-duplication in the business data

Master Data Driven
 1. Resolve duplicate records from multiple store
 2. Manages master data
 3. Fix data quality in the enterprise system data


Customer Intelligence Empowered
 1. Match customer entities
 2. Enrich data with derived intelligence
 3. Provide multiple unique customer views