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Monday, June 26, 2023

What are differences between informatica cloud Customer 360 and Informatica cloud Multidomain MDM ?

  Informatica Cloud Customer 360 and Informatica Cloud Multidomain MDM are two different offerings from Informatica, a company that provides data management solutions. Here are the key differences between the two:






Informatica Cloud Customer 360:

  1. Focus: Informatica Cloud Customer 360 is specifically designed for customer data management. It helps organizations consolidate, cleanse, and enrich customer data from various sources to create a unified, 360-degree view of customers.
  2. Functionality: It provides capabilities for data integration, data quality, data mastering, and data synchronization to ensure accurate and up-to-date customer information across systems and applications.
  3. Use cases: Informatica Cloud Customer 360 is commonly used by businesses that need to improve customer experiences, enhance marketing campaigns, enable personalized services, and achieve a single, trusted view of their customers.
  4. Target audience: The primary users of Informatica Cloud Customer 360 are marketing, sales, and customer service along with IT, and governance teams within organizations.

Informatica Cloud Multidomain MDM:





  1. Scope: Informatica Cloud Multidomain MDM offers broader master data management (MDM) capabilities and is not limited to customer data alone. It enables organizations to manage and govern master data across multiple domains, such as customers, products, suppliers, employees, and more.
  2. Functionality: It provides comprehensive data management features for data integration, data quality, data governance, data stewardship, and data synchronization to ensure consistency and accuracy of master data across diverse systems.
  3. Use cases: Informatica Cloud Multidomain MDM is useful for organizations that need to establish a centralized and authoritative source of master data across multiple business domains, ensuring data consistency, compliance, and improved decision-making.
  4. Target audience: The primary users of Informatica Cloud Multidomain MDM are data management, IT, and governance teams responsible for managing and governing master data across various domains within an organization.

In summary, Informatica Cloud Customer 360 is specifically tailored for customer data management, while Informatica Cloud Multidomain MDM offers broader capabilities for managing master data across multiple domains. The choice between the two depends on the specific data management needs of an organization.

Learn more about Informatica Customer 360 here

 


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